A healthy brainstorming session
This week, me and Pyit were discussing about doing proposals. K. Pyit shared his views on what a healthy brainstorming session look like and he also shared how a customer insight is developed. I picked his brain on how he tries to align client's brief, customer insight and creative part.
Ko Pyit is a Chief Creative Officer at B360 Marketing Technology Firm.
This week, me and Pyit were discussing about doing proposals. K. Pyit shared his views on what a healthy brainstorming session look like and he also shared how a customer insight is developed. I picked his brain on how he tries to align client's brief, customer insight and creative part.
Ko Pyit is a Chief Creative Officer at B360 Marketing Technology Firm.